…defined simply as, for the people, by the people and to the people.
Seth Godin recollected Karl Marx’s famous quote, “Who benefits?” and the importance of why companies need to answer this question to ensure their picky customers end up feeling happy.
I braved to put this question to marketing and there was noise and chaos. Delve a little deeper and you see everyone except the customer is being served. Books say this, blogs say this and no matter which summit/seminar (as long as drinks are not served) you attend, you hear to this – as a company, your actions need to be directed to serve the customer.
The problem: On the field all this is lost in the noise.
For people who like to say that its nice to have problems, note this, if it is an old problem (which in this case is or has been for ages) it needs even more attention than a new one.
~ Get passionate people who know what they are doing (Not difficult), and
~ Don’t bug him in the process (Not EASY)