Don't hesitate to do it as a new age marketer. With so many smart alecs around, you are better off doing a beg, borrow or steal act than trying to outset them. Please, don't let your ego or self esteem play a spoil sport here. Remember that the wheel has already been invented.
On that note, please don't copy. Whoever said copying is the best form of flattery is no more around us. Customize the action. It definitely helps your self-esteem and ego to say the least.