Target-in(g) Questioned

Is your target in? Has he opted in? Has he given you the permission? Is he opening your messages? Chances are he is not. And there is a reason for it. You are just not paying attention. At least not enough.

I visited a website, selected some interests and gave out my correct demographic info, but you fail to understand what I really like. For a person who likes finance, adventure, lifestyle and is aged around 30, do you think he would be really bothered about retirement solutions. If you are sending me a message on a high-risk high-return solution, then we are talking. Even as I am keying in this, I just deleted two emails without even opening them.

Take a step back and look at this. You have all the information, and your audience is waiting to hear from you. The question is, are you targeting him the right way?