Keep it Simple

We come across a lot of promotional campaigns that invariably come with a ‘Conditions Apply’ tag. Why do marketers in the world think that the customers are fools. Don’t they understand when they see the * attached with your campaign.

Customers know that there is no ‘free lunch.’ Be upfront and tell him that your product is worth a try and he will (if he doesn’t you weren’t honest enough).

Ad #1:

Get up to 100% discount
Shop for 10000 & win a chance to get 
up to 100% discount and much more.
http://GetFooled.com

versus

Ad #2:

Products that you want
At a quality that matters to you.
Discounts can be discussed.
http://WeRHonest.com