Spending is not Easy

I am repeatedly told that spending is the most easiest part in marketing. So much so that, I almost believed it. If you think alike, think again.

Spending is probably the most difficult part. The moment you start spending, you want to start monitoring, tracking, tweaking, re-executing. You will have n number of such iterations until you have found an ROI that will bring a smile on your face.

Does that sound easy?