Every time of this year, I take some time off to relax in a place called Bedrock in Ashvem, Goa. Ashvem is a remote beach side village which even some of the locals are not aware of. In spite of this, Bedrock is always buzzing with tourists anytime of the year (they are closed from April to September though).
I was amazed at the turnout and quizzed the owner about his marketing strategy. He smiled and said, “I am not sure what you mean about marketing, but if I understand you correctly, then my service is the only marketing I do.” Even the website was started a month ago.
There is competition around him and it is only growing. Some of them do price wars but he delivers what he is good at consistently – awesome service.
You have to visit the place to believe this post. The least you will get is a great experience (if not some awesome marketing lessons).