CSR needs heart, not Money

With Japan facing the worst crisis since 66 years, the entire world is raising to the occasion of supporting the nation. Corporates aren’t staying far behind in getting their CSR (Corporate Social Responsibility) act right. 

I was discussing this with a friend of mine who said “CSR needs a heart, not money,” and I found the stark similarity with a person being an entreprenuer. 

Even in the initial days of Raahithi, we made it a point to put up our social face every quarter. If you have a heart for it, money will follow. If you are an entrepreneur, I am hoping you are already half way through to supporting humanity.

Side Note: I thought I will share ‘Help Japan posters‘ beyond just pledging support to Red Cross.