I was driving to my little one’s school for the routine pick up when I heard an ad on radio pitching Nokia products/services (Ovi store). Desperation was written all over the ad. In less than 15 seconds, there was another ad, and I immediately blurted, “wish they spent all this money on designing some sensibly innovative products.”
Sensibly innovative needs to be tag line for Nokia as I reviewed a lot of their recent releases. Most of their recent innovations missed the critical element of being sensible.
That also rang another bell in my head. If you joined a company whose products and/or services are down and dusted, what will your marketing strategy be?
Side Note: Guess I gave away the answer 😉