Couple of questions to start with:
Did you copy your idea for your start up from someone else?
Did you copy the business plan when you were drafting it to your potential investors?
Did you copy the way people hired when you were picking the right team for your venture?
If you answered yes, god save you.
If you answered no, then why are you copying your policies?
This is your chance to redefine the game or at least change the rules. Right from your cancellation policy to retention policy, spend that extra time/dime and bring your flavor to them. Just the way your idea stood out for your unique flavor, so will your company when it grows.
Neither Rome nor Google were built in one day.