I look around the entrepreneurial community to notice a lot of startups getting themselves in to a ‘better do it’ situation. Nothing wrong in reaching the moon, but the journey cannot be in seconds.
And then there are entrepreneurs who acknowledge they are not big (though their vision is) and realize that they need to put one brick at a time before they can build a ‘china wall.’ More often than not, they end up with a business that consciously follows ‘Do it Better’ mantra.
Side Note: If you are smart enough to come up with an idea and build on it to make it sustainable, why do you get yourself in ‘Better do it’ situation in the first place. VCs, you can field this question on their behalf.