and it will not yeild any results (at least not meaningful ones).
As a marketer, the biggest challenge is how you narrate the story. The storyline remains the same (more or less). The storytelling part is where your expertise sets in and you might not get it right everytime. No wonder that not all movies can keep the box offices ringing.
There are two learnings that you take home in such cases:
1. That should not stop you from trying new ways of narrating your story, and more importantly
2. Please don’t blame your audience.
Side Note: Some misfires do work, but you don’t get lucky everytime.