There’s been a lot of discussion about eCom and its growth in India. One thing that is being made apparent, a company with deep pockets will survive to live on.
Growth is a natural evolving process and it will happen – willingly or unwillingly. The kind of growth that we are propelling in eCom is forceful. That to me is a rape.
As long as the intent of your business is right, you don’t have to worry about offering free shipping or get in to the discounting game to a level where you start bleeding.
Why is a customer willing to pay irctc.co.in or bookmyshow.com an additional charge under ‘convenience?’ That’s the positioning the eCom companies should look at – ‘all about convenience.’
Side Note: US for all its logistics and infrastructure brilliance and a market that is eCom friendly seems to be more sensible in its approach to growth. When we ape the west, I wonder why we don’t ape the best part of it.