What’s your reaction when you are handed over a form before availing a service? Hold on to this emotion.
Go back to the forms that you have created as a part of your marketing campaigns or to the ones that you see on your website. (If your reaction is any different, share the link to your form as a comment below.)
Side Note: Question every form’s existence and if they are required (and you will find reasons to keep them) keep them simple so your grandma will also be delighted to fill it out.