WoW, don’t Hack!

Shipping mediocre stuff is a hack, not a WOW.

Your customers are looking to be wowed, not hacked. Build your success, targets, and recognitions around ‘WOWs’ and not how well your teams have hacked (your customer).

Side Note: Growth can be hacked, but culture, values, brand, (you know where I am heading), etc can’t be.
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