Relationship vs Transactional

How do you interact with people?

Are you constantly looking at short term transactional associations or a long term relationship associations. In the current changing times, building any association based on a transaction might turn futile. Because such a model is so passé.

And this is so true right from your personal interactions to business models. Believe and invest in relationship backed business models over transactional models.

Next time when you are hiring your new recruit, let go off a couple of thousands if you see a long term value. Next time you meet a new acquaintance, read through this to see if you can foresee having a beer with him over sending an occasional Whatsapp message wishing him Diwali.

Side Note: When you believe in this, invest a margin of your profits, energy, time in nurturing this belief, because honestly, today’s entrepreneurs are expected to build beyond just a billion dollar business.