Ignorance trumps Knowledge

Science is not about knowledge, it is about ignorance.

I woke up to this profound thought and realized just how true it is for human excellence at every levels.

In the current age, where disruption is becoming the norm, experience is not about the knowledge you gained, but about your realization of how ignorant you are.

The next big idea, the next big disruption, the next best product, the next best campaign will be born out of an individual’s ignorance than the knowledge or experience.

Side Note: I’m a digital marketer at the core and while its more science than art, it is true that my next best campaign will not be based on what I learnt, but on what I am going to learn.