That’s the new buzz word and its just old wine in a new bottle. But its more important than ever before that businesses stop talking B2B and B2C and start thinking Human 2 Human (H2H).
Take a step back on all the decisions that you are about to take. Put the excels aside and put on a human lens. Will the outcome of your decision paste a smile on the face of the person who is going to be most impacted by it?
Don’t think long term all the time. Human’s don’t. If they did, our planet would have been better today.
The time has come when we start talking acting H2H.