Spend 6 minutes on this video (its in an Indian language – Hindi), think about it and action it for your team, business, and life. The  crux (for people who are short on time) is from 2:04 secs to 2:48 secs.

Companies who understood this and actioned it continue to be discussed as case studies.

Side Note: Companies that have ignored it are also discussed as case studies (for obvious reasons).