Early startup Days

When your assumptions as an entrepreneur start failing, the urge is to either sound (and hopefully) stay positive or take a step back and take stock of reality.

Are you trying hard to prove your assumptions right. Stop it and stop it right now. Acceptance of failure has been the best lesson to success. You have to accept that shit has hit the roof, pull up your sleeves, clean it up and start all over again.

What I have always liked about entrepreneurship is ‘it’ challenges the real you. It asks the true character in you to come out and face the reality. Crisis humbles all your achievements so far and you are ready (hopefully) to start the journey all over again.

Personally, the journey itself has been rewarding than the goal itself.

Side Note: I’ve always seen similarities between entrepreneurship and dating your girl. You don’t walk out because you’ve been elusive of the first kiss (surely won’t after you get it).

Nothing instant is Good

No matter what your health goals are, instant food is never the solution.

It surprises me on how startups (even now) believe that instant funding or instant customer growth can help you sustain a brand or a business.

Side Note: Its ‘long term value’ that you are creating in the market with your start up, not how soon you are making an exit.


Numbers vs People

Spend 6 minutes on this video (its in an Indian language – Hindi), think about it and action it for your team, business, and life. The  crux (for people who are short on time) is from 2:04 secs to 2:48 secs.

Companies who understood this and actioned it continue to be discussed as case studies.


Side Note: Companies that have ignored it are also discussed as case studies (for obvious reasons).


Let’s talk H2H

That’s the new buzz word and its just old wine in a new bottle. But its more important than ever before that businesses stop talking B2B and B2C and start thinking Human 2 Human (H2H).

Take a step back on all the decisions that you are about to take. Put the excels aside and put on a human lens. Will the outcome of your decision paste a smile on the face of the person who is going to be most impacted by it?

Don’t think long term all the time. Human’s don’t. If they did, our planet would have been better today.

Side Note: The time has come when we start talking acting H2H.

Relationship vs Transactional

How do you interact with people?

Are you constantly looking at short term transactional associations or a long term relationship associations. In the current changing times, building any association based on a transaction might turn futile. Because such a model is so passé.

And this is so true right from your personal interactions to business models. Believe and invest in relationship backed business models over transactional models.

Next time when you are hiring your new recruit, let go off a couple of thousands if you see a long term value. Next time you meet a new acquaintance, read through this to see if you can foresee having a beer with him over sending an occasional Whatsapp message wishing him Diwali.

Side Note: When you believe in this, invest a margin of your profits, energy, time in nurturing this belief, because honestly, today’s entrepreneurs are expected to build beyond just a billion dollar business.

Lunch with Engineer

Go and share a meal with your engineer.

Sit with the call agent and hear his call.

Spend an hour and build ad copy for your digital campaigns.

Wish the guy who gets your coffee, lunch, and water.

Be at it constantly and consistently, and see the magic unveil that will bring your dream to reality.

Side Note: Your employees, are your biggest resource. Invest in them, not just money, but something that is more valuable to them – your time.

Entrepreneurs never Fail

…Ideas do

…Excels and PPTs do

….Businesses do

….Investors do

…Partners do

…Relationships do

Side Note: If you are willing to chug along inspite of the outcome and despite all odds, you have arrived.


Humans and Things

I heard a very interesting note the other day. “God or nature made humans to be loved and things to be used. Interestingly and increasingly, we are using humans and ending up loving things.”

As a marketer, where’s your primary focus? As an entrepreneur, what metrics are looking at every day?

More often than not, its numbers on your scorecard or analytics dashboard. Daily numbers are becoming paramount for everyone. Data has to be objective. Anything subjective can wait. 

Side Note: Will the way you look at your daily activities change any bit if you paid heed to the above bolded lines?

The best Thing

There is nothing that can be defined as the best thing until…

you choose what you really want to do and put your heart and soul in to it. 

As an entrepreneur, when you take that one step to make it happen, don’t look anywhere else until you feel that you did the greatest thing for yourself. Clarity is a virtue for this beginning.

Side Note: Someone suggested me to trek or drive through himalayas to practise focusing. Why? Because if I do anything else, that will be the last thing I do.

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