Early startup Days

When your assumptions as an entrepreneur start failing, the urge is to either sound (and hopefully) stay positive or take a step back and take stock of reality.

Are you trying hard to prove your assumptions right. Stop it and stop it right now. Acceptance of failure has been the best lesson to success. You have to accept that shit has hit the roof, pull up your sleeves, clean it up and start all over again.

What I have always liked about entrepreneurship is ‘it’ challenges the real you. It asks the true character in you to come out and face the reality. Crisis humbles all your achievements so far and you are ready (hopefully) to start the journey all over again.

Personally, the journey itself has been rewarding than the goal itself.

Side Note: I’ve always seen similarities between entrepreneurship and dating your girl. You don’t walk out because you’ve been elusive of the first kiss (surely won’t after you get it).

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Numbers vs People

Spend 6 minutes on this video (its in an Indian language – Hindi), think about it and action it for your team, business, and life. The  crux (for people who are short on time) is from 2:04 secs to 2:48 secs.

Companies who understood this and actioned it continue to be discussed as case studies.

 

Side Note: Companies that have ignored it are also discussed as case studies (for obvious reasons).

 

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Let’s talk H2H

That’s the new buzz word and its just old wine in a new bottle. But its more important than ever before that businesses stop talking B2B and B2C and start thinking Human 2 Human (H2H).

Take a step back on all the decisions that you are about to take. Put the excels aside and put on a human lens. Will the outcome of your decision paste a smile on the face of the person who is going to be most impacted by it?

Don’t think long term all the time. Human’s don’t. If they did, our planet would have been better today.

Side Note: The time has come when we start talking acting H2H.

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Relationship vs Transactional

How do you interact with people?

Are you constantly looking at short term transactional associations or a long term relationship associations. In the current changing times, building any association based on a transaction might turn futile. Because such a model is so passé.

And this is so true right from your personal interactions to business models. Believe and invest in relationship backed business models over transactional models.

Next time when you are hiring your new recruit, let go off a couple of thousands if you see a long term value. Next time you meet a new acquaintance, read through this to see if you can foresee having a beer with him over sending an occasional Whatsapp message wishing him Diwali.

Side Note: When you believe in this, invest a margin of your profits, energy, time in nurturing this belief, because honestly, today’s entrepreneurs are expected to build beyond just a billion dollar business.

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Lunch with Engineer

Go and share a meal with your engineer.

Sit with the call agent and hear his call.

Spend an hour and build ad copy for your digital campaigns.

Wish the guy who gets your coffee, lunch, and water.

Be at it constantly and consistently, and see the magic unveil that will bring your dream to reality.

Side Note: Your employees, are your biggest resource. Invest in them, not just money, but something that is more valuable to them – your time.

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