Sharing is Caring

img_20170224_183007I had the privilege of sharing my 12 years of marketing experience with roughly 60 students from Pearl Academy and while I’ve been in multiple speaker sessions earlier, this was definitely one of the most challenging ones. So much so that I admitted to the group that ‘I could actually count the number of butterflies in my tummy.’

Reason: My session would leave an impression on these young minds. It put an immediate onus on me to connect with the audience and help them clear the fog around their impression about digital as a career option.

At the end of the session, the management reached out to me asking if I would be interested in taking master classes for them. While that speaks volumes about the appreciation I got from the audience, it brought me immense happiness about the fact that I can continue to share my learnings of life, work and its convergence.

Side Note: If the above is not enough for you to start sharing, remember, ‘when you stop sharing, you start alienating.’

Standard

Why vs What?

Don’t tell me ‘what’ you do. Tell me ‘why’ you do it. I might believe in what you believe then.

Your answer for ‘why’ might inspire me. ‘What’ is another pitch adding to the daily noise I am exposed to.

Most of the search engines focussed on ‘what to do,’ while Google focussed on why do it (to organize all of the data in the world and make it accessible for everyone in a useful way).

I have a similar feeling around Amazon vs Flipkart or other e-commerce giants in India.

Side Note: As a leader don’t tell me what needs to be done, tell me why it has to be done and see the magic happen (assuming I am aligned to your why).

 

Standard