Fear of Losing

It could be very good for you. Let me explain by narrating a weird (and there is a reason, I call it weird) dream I had last night.

My wife was leaving me (reason unknown at least in the dream ;)) and I was trying everything possible to stop her. Tears were rolling down our eyes and it felt that both of us were living pain in whatever decisions we were taking/facing. I hanged on to the dream (in spite of the urge to get relief in the true reality) to see if I could get to the reason that was causing this pain to us but that did not help.

Now some context – my wife and I have been happily married and are still crazily in love with each other. But the moment I came out of the dream, I curled up to my wife and whispered ‘I love you a lot’ as slowly and deeply I could. It also set off a series of thoughts on how my life would change if she wasn’t with me.

The fear of losing her to anything will make me love her more, respect her more, hear her more and more importantly let her be her more.

Side Note: There is a reason I used ‘could’ in the first sentence. If you are losing your sleep (and dreams) for the wrong person/thing, its a start to a downturn.

Grain of Boldness

If you were to bring a grain of boldness in to everything that you do, how would the outcomes change?

Some obvious answers to this question would be:
– I would do better in my current role
– My team would be excited to surge forward
– I might reignite the passion in my personal life
– I might rethink about my startup idea(s)

In which case, the real question that you should find answer for is, “what stops you from bringing a grain of boldness in to things that I do?” Answer to this will be difficult but finding it will be worth it.

Side Note: The least that you would do is to have your meals on time!

Happy teacher’s Day

Some quotes that I wanted to share:
– Be your own teacher to understand the importance of Teacher’s Day.
– Behind every successful person, there is a selfless teacher.
– Kids are the best teachers to teach you about living.
– The simpler your Guru, the greater your learning.
– Too many Gurus have always spoiled the pupil.
– Teaching is the best gift you can give – to yourself.
– Preaching vs teaching – there are two parallel tracks that should never meet.
– Your Mom and Dad are your first teachers, not necessarily the best.

Side Note: Irrespective of a teacher being good or bad, there’s a hidden learning for sure. Grab it! 

Do leave your special quotes for this Teacher’s day in the comments!

The number 12

December 16th was my birthday and I gifted myself in terms of resolutions for the next 12 months:
– 12 books to give enough food to my cognitive mind

– 12 runs to get back to (my love for) running

– 12 badminton tournaments so I can better understand my 6-year-old champ

– 12 chapters to be penned for the book I intend to dedicate to the love of my life

– 12 pilgrimage trips with my Mom to get back to sharing her passion

– 12 relations (close to my heart) to nurture beyond my comfort zone

– 12 lakhs in sales for my startup OneSkin.in

– 12 scotch bottles (that I’ve not tasted until now)

– 12 kgs to lose and maintain status quo for the next 12 months

– 12 hours of meditation every month to better understand the world and me

Side Note: The whole point of coming up with this list was to bring back discipline into my life that seems to be going awry. How are you doing on your bucket list?

What is tripwire Marketing?

Something that caught my attention this week was Tripwire marketing and like many of you, any new process/framework being discussed in Internet marketing circles gets me excited.

So what’s Tripwire Marketing?
It is a simple 3 step approach that is centered around the intended customer behavior.

Step 1: Defining or modeling the desired customer behavior at your store (online or offline). Your content on the website or off the website leads people to explore your products on your website.
Step 2: Identifying any deviations from this behavior. For example, people do not click through the article or the social post you put up to lead them to your products page.
Step 3: Focusing on the deviations and channeling your marketing money and efforts in correcting these deviations. Dropping in a coupon or a testimonial in the article or a strong call to action in your social post that entices the customer to click through to your website or product pages.

It is very likely to confuse this framework to tripwire offer which is the process of using an offer that can generate revenues to offset the overall cost of acquiring your customer.

Side Note: Tripwire marketing helps you to reduce the subsidy cost of marketing (the cost of marketing to everyone especially to the ones who will convert anyway) making it more effective.

My favorite example of this subsidy cost is the Adwords spends on branded keywords. Leave your comments if you agree to disagree!

Be obsessively Grateful

99c33cea3b25e717a5782d6a46ab26c8…to the reason of your physical existence
…to the reason of your intellectual existence
…to the reason of your emotional existence
…to the reason of your professional excellence
…to the reason of your psychological balance
…to the reason of your mental balance

Side Note: Obsession, in its positive form, can make you more resilient and improve your weak being.

Change the Question

From:
“What would I attempt to do if I knew that I could not fail?”

To:
“What’s worth doing even if I fail?”

Side Note: If you are still not getting to the right question, just follow up your choice by asking yourself, ‘Why?’

Are we Social?

 

Does an emoticon smiley carry the same emotion?

Does reading a message in a social network equals to a human conversation?

We prefer working from home (WFH) to coming to work.

We prefer Whatsapp/Facebook to calling someone and wishing him Happy birthday (and I am not even talking about surprising them by ending up at their door at 12 here. Soon this might be a taboo).

We are increasingly getting comfortable being in silos. (from joint family to nuclear family to personal bedroom to personal space).

It’s a trend that is not just prevalent but growing at a rapid pace. I am no expert to say if this is good or bad, but I do feel it’s disturbing.

Side Note: No great good has come from minions living in silos. Share a smile, shed a tear, wish on a shooting star or just give a hug to each other.

Networks should enable a relationship. They cannot be the base of it.

Early startup Days

When your assumptions as an entrepreneur start failing, the urge is to either sound (and hopefully) stay positive or take a step back and take stock of reality.

Are you trying hard to prove your assumptions right. Stop it and stop it right now. Acceptance of failure has been the best lesson to success. You have to accept that shit has hit the roof, pull up your sleeves, clean it up and start all over again.

What I have always liked about entrepreneurship is ‘it’ challenges the real you. It asks the true character in you to come out and face the reality. Crisis humbles all your achievements so far and you are ready (hopefully) to start the journey all over again.

Personally, the journey itself has been rewarding than the goal itself.

Side Note: I’ve always seen similarities between entrepreneurship and dating your girl. You don’t walk out because you’ve been elusive of the first kiss (surely won’t after you get it).

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