What you sell vs What your customer buys – Defines your brand strategy

I started with answering the question – What am I selling (if you are a seller or in any role that involves you to be a strategic decision maker in selling your company’s products or services, I recommend you do this task as you read it) to my customers and this was the list:

We are selling:

~ Online gaming products
~ Online marketing solutions
~ Design solutions
~ Marketing strategies

I then started answering the question – What is my customer looking for/buying (If you have answered the above question, please answer this one, for the revelation)? This was the list that I populated:

He is buying:

~ Entertainment
~ Online reach
~ Brand identity
~ Leads

If you identify the gap in what you are selling and what your customer is buying, you’ve identified your branding problem (if you perceived it to be present in the first place).