Gosh! An Order

That’s how a lot of Indian eCom companies might be reacting when a new order is placed and this is why:
1. They are spending anything up to 500/- per transaction even if the ticket size is 100/-.
2. They are shelling out a minimum 50/- extra, thanks to free CoD.
3. They could be spending double the value of the product in shipping and they are doing it for free.
4. They top it with massive discounts thanks to their ‘survival strategy.’

There is a future for eCommerce in India, but for players who are more sensible. You need to realise that shopping online in itself is a convenience that you are enabling for your customers. Getting them habituated via the above methods is short lived.

Side Note: Change does not happen easily and unfortunately, it cannot be bought.