Opportunity in Waiting

I’ve always wondered if online media marketing is different from traditional media marketing. Except for the pricing of the services, I really have my doubts still in place.

To start off, you know the target audience, tracking allows you to understand them better, and you can sculpt a marketing message based on this knowledge at lowest cost possible. With such a strong performance indicators, why does every agency charge an exhorbitant fees to kick start online marketing efforts. 

Why can’t an agency offer a cost to cost service and then charge for their peformance. Pinned is one such effort and I am wishing them all the very best.